About
Who are we?
ANDA – strategic marketing consultancy
We are a strategic marketing consultancy that supports companies, industrial sectors, and institutions in defining strategy, positioning, and decision-making, with the aim of improving their competitiveness in contexts of change and transformation.
Ángel Dapena Herrero
Strategic consultant and founder of ANDA Strategic Marketing
I work directly with companies, industrial sectors, and institutions in defining strategy, positioning, and decision-making in contexts of transformation and competitive change, leading multidisciplinary teams integrated into each project.
My profile combines strategic consulting, creative direction of campaigns, and executive training for senior managers — an uncommon hybrid that enables the coherent and effective integration of strategy, narrative, and action.
How we work
We work from within each organization, understanding its real context, constraints, and strategic priorities. We listen, analyze, and structure relevant information to define sound judgment and guide decision-making.
Our work is supported by a proprietary methodology — the ANDA Method — proven and flexible, which connects strategic thinking with action and allows us to support clients from diagnosis through decision-making and implementation.
What defines us
We provide strategic insight to reposition brands, define strategies, and build sustainable competitive advantages. We work on decisions that impact the business, aligning vision, market, organization, and environment to generate real and lasting impact.
Our mission
To help companies move forward with clarity and strategic ambition, integrating strategy, creativity, and innovation as drivers of growth and transformation. Strategy is the ability to make the right choices today in order to sustain the future.
Experience that leaves a mark
At ANDA, we don’t speak from theory. We speak from over 30 years of experience supporting real companies, in real industries, with real challenges. Every project has taught us something new — and every client, a different way to move forward.
Clients and sectors
Relationships that add value
Our clients don’t hire us just for what we do, but for how we do it — with commitment, judgment, shared vision, and a results-oriented mindset. That’s why many of them continue to trust us over time.
Industry
- Alier
- Agfa Gevaert
- Benckiser
- Croexa
- Henry Colomer
- La bolsa de papel
- Mondi
- Security Data
- Shering Agro
- Solplast
- Snow Boost
- Unesid
Services
- AGB
- Ara Lleida turismo
- Caja Madrid
- Caixa Catalunya
- Caixa Penedès
- DAS seguros
- EADA
- Endesa
- Esclerosis Múltiple
- Infarma
- Gremi d'herbolaris
- Gas Natural
- Generalitat de Catalunya
- Globalcaja
- Iberotel -TUI
- Institut Vi i la Vinya
- La Caixa
- Mutua Ingenieros
- Norte Hispana
- Occident
- SindiBank
Consumer goods
- Apple
- Ara Lleida
- Brasilia
- Belcor
- Bella Easo
- Blevit
- Dromedario
- Duni
- Derlavon
- Fixonia
- Font Vella
- Lactacyd
- Manasul
- Pap Star
- Planeta Agostini
- Sandoz
- Sony
- Sterling Health
Retail
- Cottet
- Europrix
- Movistar
- GFS ópticas
- Óptica Universitaria
- VisiónLent
- Tiburón
Over 30 years of experience supporting real companies, in real industries, with real challenges. Every project has taught us something new — and every client, a different way to move forward.
CONTACT
Do you have a challenge for us?
We’ll help you turn it into an opportunity.