The blog Anda

In 1984, Apple revolutionized the world not only with the launch of its iconic Macintosh but also with an advertising…

Introduction When I conduct motivational courses or talks for business teams, I always emphasize a fundamental message: “Do it for…

When you are young and have just acquired new knowledge, it’s easy to believe that with it you will conquer…

Many noons, I would go down to play in the street and meet my father, who was coming back from…

There’s an aspect of value that’s tremendously fascinating and goes beyond the simple cost-benefit equation. We’re talking about subjective value,…

In the social sphere, marketing is often viewed with skepticism, regarded by some as a pejorative or merely superficial mechanism…

The notion of “youth” in the modern world is notably complex and nuanced, reflecting a blend of social, cultural, and…

The economic crisis that began in 2008 dealt a harsh blow to the middle class, marking the onset of a…

In the business realm, excessive simplification of processes can result in outcomes of little utility. A clear example of this…

“A concise and clarifying definition of strategy is the following: “Strategy is the process of generating anticipatory ideas for actions…

Legend has it that after the French Revolution, taking advantage of the new times with the disappearance of the Old…

Each generation is a product of its time, and we often believe that what exists here and now has never…

My friend Celestino bought a duck for his daughters, and it quickly became the center of attention for everyone, even…

Understanding the intricacies of the human mind sheds light on the behavioral patterns associated with our consumption habits. Many of…

Consumers have a voice, and they are speaking louder and clearer than ever. Through their purchasing choices, they dictate their…