The blog Anda

Reflection pills

Start from the end

Start from the end

“A concise and clarifying definition of strategy is the following: “Strategy is the process of generating anticipatory ideas for actions…
The Best Perfumer

The Best Perfumer

Legend has it that after the French Revolution, taking advantage of the new times with the disappearance of the Old…
Very Now

Very Now

Each generation is a product of its time, and we often believe that what exists here and now has never…
The Duck with Its Own Name

The Duck with Its Own Name

My friend Celestino bought a duck for his daughters, and it quickly became the center of attention for everyone, even…
The Dissatisfied Consumer

The Dissatisfied Consumer

Understanding the intricacies of the human mind sheds light on the behavioral patterns associated with our consumption habits. Many of…
10 Consumer-Driven Trends

10 Consumer-Driven Trends

Consumers have a voice, and they are speaking louder and clearer than ever. Through their purchasing choices, they dictate their…
The educated and informed consumer

The educated and informed consumer

Among the traits that define today’s consumer, one stands out: they are more educated and better informed. However, we cannot…
The mobile of necessity

The mobile of necessity

Meeting needs is at the heart of the raison d’être of products or services. For humans, a need is the…
Campo Grande and Baltasar Gracián teachings for consultants

Campo Grande and Baltasar Gracián teachings for consultants

Upon reading again the poem “The Righteous” by Jorge Luis Borges, I have stopped at the line “El que descubre…
The Ever-Present New Competitiveness

The Ever-Present New Competitiveness

In the early years of this century, we live in a highly stratified and competitive society, characterized, among other things,…
An answer for strategists

An answer for strategists

Dear strategist, I invite you to reflect: On which of the following dates do you believe Nazi Germany began to…