The Importance of Valuing Experience in the Professional World

El valor de la experiencia

When you are young and have just acquired new knowledge, it’s easy to believe that with it you will conquer the world. The feeling of invincibility and the enthusiasm of being armed with the latest theories and technologies can lead to thinking you are better prepared than those who have been in the profession for […]

As a child, I used to chat

De niño ya chateaba

Many noons, I would go down to play in the street and meet my father, who was coming back from making a round with his friends. Then, he would take me with them to make the last stops, and it was in those moments when I started “chateando”. I always did it with grape juice […]

Subjective value

El valor subjetivo

There’s an aspect of value that’s tremendously fascinating and goes beyond the simple cost-benefit equation. We’re talking about subjective value, the kind that intertwines intimately with our personal values, tastes, and passions. This type of value stands out for being deeply personal and different for each individual. Let’s consider the case of a basic fountain […]

That is only marketing!

Eso es solo marketing

In the social sphere, marketing is often viewed with skepticism, regarded by some as a pejorative or merely superficial mechanism for the success of products, projects, or individuals. This simplistic perception reduces marketing to a magical formula for success, ignoring its intrinsic value and the complexity behind effective strategies. When something succeeds, it’s common to […]

The Complex Definition of “Youth” in Our Time

Los jóvenes en la actualidad

The notion of “youth” in the modern world is notably complex and nuanced, reflecting a blend of social, cultural, and economic factors that transcend a simple classification by age. This ambiguity highlights how youth, a concept traditionally linked to the transition from adolescence to early adulthood, has evolved into a more inclusive and fluid definition. […]

What became of the middle class?

Qué fue de la clase media

The economic crisis that began in 2008 dealt a harsh blow to the middle class, marking the onset of a turbulent period with significant job losses and wage reductions. Once considered stable and secure, white-collar professionals were particularly affected, highlighting their increasing vulnerability in an ever more uncertain job market. With the arrival of COVID-19, […]

DAFO, as if nothing


In the business realm, excessive simplification of processes can result in outcomes of little utility. A clear example of this is the implementation of a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) conducted through interviews with department heads without a clearly defined strategy beforehand. Often, the result of this approach is akin to a grocery list: […]

Start from the end

Empieza por el final

“A concise and clarifying definition of strategy is the following: “Strategy is the process of generating anticipatory ideas for actions aimed at achieving our objectives in accordance with our capabilities.” Defining a strategy is an intellectual endeavor, much like writing a novel but starting from the end, knowing that the narrative will one day materialize […]

The Best Perfumer

El mejor perfumero

Legend has it that after the French Revolution, taking advantage of the new times with the disappearance of the Old Regime, a perfumer from Provence set up shop in Place Vendôme in Paris. He unveiled a flashy sign that read: “the best perfumer in France.” Such a provocation left the local perfumers bewildered and extremely […]

Very Now

Muy de ahora

Each generation is a product of its time, and we often believe that what exists here and now has never existed before. We confuse economic progress and consumer society with the evolution of human behavior. It’s evident that, in material aspects and in the respect for human values, societies are improving. However, individuals continue to […]